Situational Analysis

From GTwM

Situation analysis is a marketing term, and involves evaluating the situation and trends in a particular company's market. Situation analysis is often called the "three c's", which refers to the three major elements that must be studied:

* Customers
* Costs
* Competition

The number of "c's" is sometimes extended to four, five, or even six, with "Collaboration", "Company", and "Competitive advantage".

At a broader organisation wide level the term situational analysis can include PESTLE & SWOT analyses.